The entirety of this article had me thinking about the state of the world and graphic design, but one concept that stood out to me was this firm's "model of the rock band". Having grown up in a free market economy revolving around capitalism it can be difficult to imagine public design as being more of a collaborative experience, as opposed to a hierarchy constantly delegating pieces. Experimental Jet Set has worked within their rock band model, the idea of a smaller design team that works as a whole, since their inception. I think this approach to design allows for the artistic side of design shine through, allowing each member to truly feel like a valued member for the design team. I have found that when people feel appreciated and like they are important in a work environment, it motivates them to do better work. It would be nice if design firms in the states were able to adopt this model, but in all honesty I don't see that happening.
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